When you were a child you probably remember your mom telling you to “do your homework” after school or “don’t forget your hat” on a cold day. As kids most of us didn’t like getting advice from our parents, but as adults we realize just how valuable that advice can be.
The same is true when it comes to adding pages or posts to your website. Many of us are looking for tips and advice to add to our arsenal of resources. The team at RV Tech Solutions worked together to compile this information for you to reference.
Make sure your visitors are giving your website the thumbs up! Use the list below as a guide the next time you jump in and start editing your website.
Website Editing Tips – The Dos & Don’ts
- DO – Include key words or phrases in the title of your post or page. This is important for Search Engine Optimization (SEO). Your title should also be attention grabbing and describe what the page is about.
- DO – Edit your blog URL if necessary. The title of your page, blog or article becomes the URL. If necessary, you can change the URL.
- DO – Use the Paste as Plain Text button option. This is important when copy and pasting from another source such as a Word document or PDF, because you want the text across all of your pages to be consistent with the design and does not contain any unnecessary code, coloring or fonts.
- DON’T – Underline words unless they are links. Across the web, it is understood that underlining represents a link. Visitors may be frustrated if they try to click on underlined word only to discover that they are not links. Try using italics or boldface to highlight necessary words or phrases.
- DO – Use headlines, lists, and bullet points within the content of your page or post. It is easy on the eye and will help readers scan through the entire content easily. Be sure to include keywords in your headline, it is great for SEO.
- DO – Include links in your content. Providing links to other pages on your site for more information is a great way to move customer through your website and give them the information that they need. Thus reducing your bounce rate. Adding internal and external links (to other websites) is also important for SEO.
- DON’T – Open internal links in a new window. As long as they are staying on your site, opening a new tab is unnecessary and a nuisance. External links pointing to a different website should open in a new window so that you aren’t taking visitors completely away from your site.
- DON’T – Use colored text unless it’s a link. Like underlining, colored text on a website page or blog post typically signifies the text is an active link. It’s also important to keep the design consistent across your website. Instead, use italics or boldface to emphasize a word or phrase.
- DO – Let your visitors know if you are linking to a PDF document. Your customers will appreciate the heads up. It is as simple as adding “(PDF)” at the end of the link or button text.
- DO – Always use a clear call to action on your blog post or webpage. Don’t leave your visitors hanging after reading your awesome content, direct them on what to do next! Contact you, sign up for your email list, register for an upcoming event, or read the next blog in your series.
- DO – Direct people to your web forms vs. an email address or phone number. Email goes down, messages can get lost. Web forms store all your entries right on your dashboard. Plus, using web forms allows you to create a database of visitor submissions and export them for mailing, email marketing or follow-up calls.
- DO – Add at least one image and right align the image on the page. This will not break the flow of text. Photos grab reader’s attention. Right aligning them makes the text easy to read and gives your page a professional appearance. It also helps keep the look consistent across all of your web pages.
- DO – Take the time to add SEO (Search Engine Optimization) Settings to articles and pages. Complete the SEO Title, Meta Description and Key word fields found in the SEO Settings section of your post or page. Doing so will improve the chances of customers finding your site through a search engine.
- DO – Optimizing images for SEO and Social Media sharing. Make sure to fill in the ALT and TITLE fields when uploading a photo. Aside from having SEO benefits, the ALT and TITLE attributes for images play an important role for social sharing on sites like Pinterest.
- DO – Set a featured image for each of your blog posts and web pages. This is especially important for sharing on social media. Depending on the design of your site it can also be used in other areas.
- DO – Direct people to YOUR website when sharing things on social networks. Don’t send them to Constant Contact, Canva, etc. using their social sharing tools. Simply copy your page URL and paste it into the text field on the desired social site. Include text that entices them to click on the link. The ultimate goal is to get customers to your site.
- DO – Get more reach out of your post or page using email marketing. Always put your articles on your blog first, then link to them from your email. That way the content is on your site for customers to reference and search engines to find. The email is the icing on the cake that alerts customer to what is new and brings them to your site to read more.
RV Tech Solutions Has Your Back
Knowledge is the gift that just keeps giving. After reading this article we hope that you have a few new tips to use when creating your new blog post or next web page. Don’t worry if you forget a few of them, the list is always right here on our website when you need to reference it!