Please ensure Javascript is enabled for purposes of website accessibility Certified Digital Marketing System Training Program - Redwood Valley Technical Solutions Web Design

Power Your Team.

Build your digital marketing strategy.  Implement a proven marketing system. 

RVT Solutions and partners will train, manage, and inspire your marketing team through the Certified Digital Marketing Manager training program, designed to help you grow your business and increase your bottom line.

Expert training and coaching in creating, implementing, and executing strategic digital marketing action plans, getting your entire organization on the same page, and promoting your brand with the same voice.

Digital Marketing Diagram

Is Challenging

Marketing is an ever-changing field.  New technologies and methods emerge every day.  Make sure that your team is on top of their game, working within your organization to power your marketing efforts.

Woman Working on Computer

Introducing the Certified Digital Marketing Manager Program

A Digital Marketing System.
Having an in-house digital marketing team has its advantages.

Brand and Product/Service Knowledge - Your team is familiar with the ins and outs of the company. You are invested in the products and services you offer, your mission, your processes, and your company culture. You know what works best for your clients and your goals. You spend your days working on your company goals and are likely to dedicate and commit to making your marketing strategy succeed.

Quicker Communication & Fluid Collaboration - You are all on-site or at least on the same network.  Responses are quick, last-minute meetings to deal with a sudden opportunity are easy.

It is beneficial to your company to cultivate your marketing experts within your organization that are focused on not only the short-term goals but also the long-term strategy. It is an investment that will pay off!

And of course, you can always consult with an outside agency when you need to. You just don’t have to rely on outside help on a day to day basis.

The Certified Digital Marketing Manager program will prepare your marketing team to handle the planning and strategy in-house, while you get back to the other important parts of your business.

More about the Certified Digital Marketing Manager Program

The program is not just a course.  It is a full coaching and training program that will help your team create a custom marketing action plan.

Your program includes the RVT Solutions experienced team of consultants equipped with a proven marketing system and a training program unique to your business. Your team will be taught how to construct, run, and execute a tailored digital marketing system that can be fine-tuned as you scale. Take charge of your digital marketing while building an enduring asset that grows with your company.

Our consultants will serve as strategic advisors guiding you as your team develops the marketing skills and knowledge they need to successfully market your business.

More about the Certified Digital Marketing Manager Program

The program is more than an online course.  It is a full coaching and training program that will help your team create a custom marketing action plan.

Your program includes the RVT Solutions experienced team of consultants equipped with a proven marketing system and a training program unique to your business. Your team will be taught how to construct, run, and execute a tailored marketing system that can be fine-tuned as you scale. Take charge of your digital marketing while building an enduring asset that grows with your company.

Our consultants will serve as strategic advisors guiding you as your team develops the marketing skills and knowledge they need to successfully market your business.

What’s Included in the Certified Digital Marketing Manager Program?

  • A monthly one-on-one coaching relationship with your RVT Solution consultant
  • Comprehensive online training and development for your marketing team
  • Access to a full online training portal for your marketing team
  • A proven marketing system that grows as your company grows
  • All the tools and resources your team needs to create and implement your marketing action plan
Sarah Kuglin Web Designer at RVTS

The Certified Digital Marketing Manager Program is ideal for organizations that:

  • Want to use the resources within their team
  • Want to have an in-house marketing manager and marketing team
  • Want to elevate their current marketing manager and marketing team
  • Want to provide personal development and education for their team
  • Want to have more clarity and control over their marketing efforts

Ready to find out how this program can help you build your business?

Click here to schedule a free coaching session today!

RVT Solutions will demonstrate how the program can help you craft, implement, and execute a new marketing system that will drive growth.

Get a sneak peek at a few of the course modules...

Course lessons include video trainings, guides, worksheets and more!

Marketing Action Plan

Course Overview

The first step in developing a marketing system is to understand how to incorporate an effective marketing strategy into an overall plan.

In this first track, you’ll learn the elements of marketing strategy and how to develop a marketing action plan that will guide the organization’s marketing-related projects and growth.

Plans are meant to be alive and dynamic so once you create and begin to implement your plan you’ll revisit many of these steps as your plans evolve.

What You’ll Learn

Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:

  • You can attract clients that are ideal for you
  • You can stand out in ways that make the competition irrelevant
  • You can know confidently what to do and what not to do
  • Clients will expect to pay a premium to work with you
  • You can identify the most profitable ways for you to attract new business

Course Outline

Module 1: Identify Your Baseline

  • Lesson 1: Introduction to The Marketing Action Plan Course
  • Lesson 2: Conduct an Online Presence Audit
  • Lesson 3: Take the Marketing Assessment
  • Lesson 4: Analyze Google My Business Reviews
  • Lesson 5: Start the Ideal Client Interview Process

Module 2: Differentiate Yourself

  • Lesson 1: Conduct Competitor Research
  • Lesson 2: Develop Ideal Client Personas
  • Lesson 3: Craft 3 Core Message Options
  • Lesson 4: Complete the Brand Audit Process
  • Lesson 5: Start Your Marketing Action Plan

Module 3: Mid-way Coaching Call

  • Lesson 1: Review and Prepare for Coaching Call

Module 4: Content as a Foundation

  • Lesson 1: Audit Current Marketing Channels
  • Lesson 2: Map Out the Marketing Hourglass
  • Lesson 3: Introduction to Content
  • Lesson 4: Outline Two Hub Pages
  • Lesson 5: Develop Your Marketing Action Plan

Module 5: Map Out Your Plan

  • Lesson 1: Map Out Your Editorial Approach
  • Lesson 2: Identify Top Growth Priorities
  • Lesson 3: Develop Your Marketing Calendar
  • Lesson 4: Outline Your Budget and Metrics
  • Lesson 5: Finalize Your Marketing Action Plan

Week 6: Final Presentation

  • Lesson 1: Review and Prepare for Final Marketing Action Plan Presentation

Foundations

Course Overview

The second step in developing a marketing system is to build a foundation of website, content planning, and SEO skills.

In this course, we will equip you with the knowledge, skills, and tools you need in order to bring your Marketing Action Plan to life.

Essentially, you will be learning how to set up your marketing for success!

What You’ll Learn

Once you establish a marketing foundation for your business, you’ll discover that:

  • You’re converting more of your leads because your clients trust you over the competition
  • Creating quality content quickly is easier than ever
  • Managing your website and tech is less frustrating and time-consuming
  • You’re creating a reputation as the go-to expert in your industry
  • Getting more website traffic isn’t just a nice idea; it’s actually happening!

Course Outline

Module 1: Foundations Preparations 

  • Lesson 1: Developing A Project Plan
  • Lesson 2: Setting Up Your Coach To Support You
  • Lesson 3: Setting Up Your Website For Success

Module 2: Marketing Website

  • Lesson 1: Must-Have Elements Of A Homepage
  • Lesson 2: Core Pages
  • Lesson 3: Lead Generation And Conversion
  • Lesson 4: Basics Of Website Tech
  • Lesson 5: Additional WordPress Training

Module 3: Content Program

  • Lesson 1: Content Plan
  • Lesson 2: How To Write A Blog Post
  • Lesson 3: How To Produce A Hub Page
  • Lesson 4: Repurposing Content
  • Lesson 5: Website Video Fundamentals

Module 4: Search Engine Optimization 

  • Lesson 1: SEO Overview
  • Lesson 2: Keyword Research
  • Lesson 3: On-Page SEO Elements
  • Lesson 4: Off-Page SEO Elements
  • Lesson 5: Google My Business
  • Lesson 6: Google Search Console

Lead Generation

Course Overview

The third step in developing a marketing system is to understand how to effectively generate leads. In this course, we’ll cover CRM use, funnels, social media, email marketing, PPC, and more.

You’ll learn the key lead generation strategies and practices that will take your business to the next level!

Course Outline

Module 1: CRM and Lead Collection

  • Lesson 1: Getting Ready To Generate Leads
  • Lesson 2: Basics of CRM Use
  • Lesson 3: Lead Capture Practices
  • Lesson 4: Building a Sales Pipeline

Module 2: Core Lead Generation Practices

  • Lesson 1: Referral Generation
  • Lesson 2: Strategic Partnering
  • Lesson 3: Speaking
  • Lesson 4 Publicity

Module 3: Lead Funnels

  • Lesson 1: Content Funnel
  • Lesson 2: Referral Funnel
  • Lesson 3: Networking Funnel
  • Lesson 4: Speaking Funnel
  • Lesson 5: Sales Follow-Up Funnel

Module 4: Social Media

  • Lesson 1: How to Think About Social Media
  • Lesson 2: Platform Basics
  • Lesson 3: Facebook
  • Lesson 4: LinkedIn
  • Lesson 5: YouTube Channel

Module 5: Email Marketing

  • Lesson 1: Your Welcome Series
  • Lesson 2: Review Generation
  • Lesson 3: Reactivating Past Clients
  • Lesson 4: Ongoing Communication
  • Lesson 5: Customer Sequences

Module 6: Paid Lead Generation

  • Lesson 1: Google Advertising Basics
  • Lesson 2: Social Media Advertising Basics
  • Lesson 3: Direct Mail

Module 7: Analytics and Lead Tracking

  • Lesson 1: Google Analytics
  • Lesson 2: Call Tracking
  • Lesson 3: KPIs and Dashboards

Growth

Course Overview

The fourth and final step in developing a marketing system is understanding the framework and activities needed for business growth. In this final course, we’ll build upon everything you have learned thus far and teach you the core business growth strategies.

Course Outline

Module 1: Content for Growth

  • Lesson 1: Cross-Channel Content
  • Lesson 2: Courses for Growth
  • Lesson 3: Basic of Influencer Marketing

Module 2: Marketing Automation

  • Lesson 1: Segmentation
  • Lesson 2: One Time Offers
  • Lesson 3: Personalized Content

Module 3: Sales Enablement

  • Lesson 1: Conversation Rate Optimization
  • Lesson 2: Paid Lead Conversion
  • Lesson 3: Retargeting

Module 4: Referral Generation

  • Lesson 1: Identifying Champions
  • Lesson 2: Staying Top of Mind
  • Lesson 3: Teaching Referral Generation

Module 5: Customer Experience

  • Lesson 1: Onboarding New Customers
  • Lesson 2: The First 90 Days
  • Lesson 3: Upsell and Cross-Sell

Module 6: Tracking Growth

  • Lesson 1: KPI Dashboard
  • Lesson 2: Growth Hacking Experiments
  • Lesson 3: Quarterly Planning Process

Module 7: Strategy Revisited

  • Lesson 1: Revisit and Update Your Marketing Action Plan
  • Lesson 2: Annual Planning Process

Use and leverage a proven system with tools, templates, and resources

When you join the Certified Digital Marketing Manager Program, your team will get access to tons of tools, templates, and worksheets that will help your team confidently build and execute upon your marketing action plan.

Your team will have full access to a training portal.

In addition to the training, resources and templates, you'll also get one-on-one coaching with the RVT Solutions team each month.

*Monthly minimum commitment required.  Done for you services may be requested from RVT Solutions at additional fees including but not limited to article and blog creation, SEO plans, digital marketing communications, graphic design, photography, videography and animations. 

Manager Plan

$750 per month
  • A one-on-one coaching relationship with a RVT Solutions consultant
  • Complete training and development for your marketing team
  • Access to a full online training portal for your team
  • A proven marketing system that evolves as you grow
  • Tools, templates, and resources to help your team confidently build and execute a marketing action plan
  • No more marketing guesswork or wondering what your marketing team should do
  • (1) One Hour Coaching Call Per Month
  • * 6 month minimum commitment

Leader Plan

$900 per month
  • A one-on-one coaching relationship with a RVT Solutions consultant
  • Complete training and development for your marketing team
  • Access to a full online training portal for your team
  • A proven marketing system that evolves as you grow
  • Tools, templates, and resources to help your team confidently build and execute a marketing action plan
  • No more marketing guesswork or wondering what your marketing team should do
  • (2) One Hour Coaching Calls Per Month
  • * 6 month minimum commitment

Rockstar Plan

$1500 per month
  • A one-on-one coaching relationship with a RVT Solutions consultant
  • Complete training and development for your marketing team
  • Access to a full online training portal for your team
  • A proven marketing system that evolves as you grow
  • Tools, templates, and resources to help your team confidently build and execute a marketing action plan
  • No more marketing guesswork or wondering what your marketing team should do
  • (3) One Hour Coaching Calls Per Month
  • * 12 month minimum commitment
Scroll to Top