Project Showcase for Farmward Cooperative
Transforming Farmward’s Website into a Powerful, Easy-to-Manage Marketing Platform
Farmward Cooperative partnered with Redwood Valley Technical Solutions to redesign their website into a modern, user-friendly platform that better serves both their members and internal team. The goal was not only to improve the online experience for producers, but also to give Farmward’s marketing team the tools they need to easily manage, update, and grow their digital presence.
The result is a streamlined, scalable website built on WordPress with an intuitive, drag-and-drop editor, making it simple to create content, launch campaigns, and keep information up to date. In addition to the public-facing website, a secure employee portal was developed to support internal communication and resource sharing, creating a more connected and efficient organization overall.
Project Goal
The primary goal was to enhance and optimize Farmward’s website into a reliable, easy-to-manage platform that supports both daily user needs and long-term marketing efforts. This included improving navigation, integrating real-time agricultural data, and creating a flexible structure that allows the internal team to confidently manage content without relying on developers.
A secondary goal was to provide a centralized internal space for employees to access resources, improving communication and reducing administrative workload.
Client & Industry
Client: Farmward Cooperative
Industry: Agriculture Cooperative
Location: Morgan, Minnesota (Headquarters), serving Southern Minnesota
Services: Agronomy, Grain Marketing, Energy Solutions, Feed & Nutrition, Next-Generation Farming Tools
Challenge or Opportunity
Farmward Cooperative operates in a fast-paced agricultural environment where access to timely, accurate information is essential.
Their existing website was outdated, difficult to navigate, and not optimized for mobile users—making it challenging for producers to quickly access market data and service information. At the same time, their marketing team needed a more efficient way to update content, create pages, and manage information without technical barriers.
Internally, the organization also lacked a centralized, user-friendly system for sharing employee resources, creating an opportunity to improve communication and streamline operations across teams.
Deliverables & Timeline
Key deliverables included:
Website Transformation
- Complete redesign of the public-facing website while maintaining brand identity
- Improved navigation and site structure for easier access to key services
- Mobile-optimized design for users in the field
- Integration of real-time data, including cash bids, futures, and market updates
Marketing Enablement
- Flexible page layouts and templates for ongoing content creation
- Service-specific landing pages for Agronomy, Feed, Energy, and Grain
- Scalable structure to support future growth and campaigns
Secure Employee Portal
- Secure, password-protected employee portal for HR resources and communication
- Easy mobile access for employees in the field.
About Farmward Cooperative
Farmward Cooperative serves as a trusted agricultural partner across Southern Minnesota. With headquarters in Morgan, MN, and multiple locations throughout the region, Farmward provides a full spectrum of services, including agronomy, energy, feed, and grain solutions.
Along with subsidiaries AgQuest Financial Services and Northland Capital, Farmward continues to invest in technology and innovation to better serve its members and strengthen the future of agriculture.
The Problem
Before the redesign, Farmward faced a dual digital disconnect.
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Member Experience
The previous website was difficult to navigate, not mobile-friendly, and lacked easy access to real-time market data, creating friction for producers who rely on timely information.
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Marketing Limitations
The internal team faced challenges updating content efficiently, limiting their ability to keep the site current and support ongoing marketing efforts.
Goals and Objectives
The project aimed to achieve the following key objectives:
Measurable & Strategic Goals
- Modernize the website to reflect Farmward’s innovative and forward-thinking approach
- Improve navigation and accessibility across all devices
- Provide real-time, useful information for members and producers
- Enable the marketing team to easily manage and update content
- Create a scalable structure to support ongoing marketing efforts
- Improve internal communication and reduce administrative workload
Key Features of the Website Redesign Project
Easy-to-Manage Website Platform
Built on WordPress with a drag-and-drop editor, giving the marketing team full control to update content, create pages, and manage the website without technical support.
Service-Specific Landing Pages
Dedicated sections for Agronomy, Feed, Energy, and Grain services, designed to clearly communicate offerings and support targeted marketing efforts.
Market Data Dashboard
Integrated sections for market news, updates, and future details provided by Barchart.
Location Finder
A specialized navigation and pages for various operational hubs, ensuring members find their local contacts easily.
News & Events Hub
A centralized area for cooperative news, safety days, and unification updates.
Employee Resource Hub
A secure portal offering easy access to HR forms, benefits information, and safety protocols.
The Employee Portal
We developed a secure, mobile-friendly portal tailored to the needs of the staff and HR department. This internal site features a clean, Farmward-branded interface where employees can easily navigate to find forms, watch training videos, and check event schedules. It was built with easy management in mind, allowing the HR team to upload new resources or post notifications effortlessly.
Results & Impact
The launch of the new Farmward.net and the Employee Portal has positioned the cooperative as a digital leader in the local ag industry.
Enhanced Member Experience
Producers can now quickly access the information they need, including real-time market data, from any device.
Improved Marketing Efficiency
The internal team can easily update content, create new pages, and support marketing initiatives without relying on outside developers.
Streamlined Internal Operations
The employee portal reduces administrative workload by allowing staff to access forms and resources independently.
Stronger, Unified Digital Presence
The cohesive website experience reinforces Farmward’s position as a modern, forward-thinking cooperative serving the next generation of agriculture.
Transform Your Digital Presence Now – Solve Your Biggest Website and Accessibility Challenges Today
If your organization faces similar digital challenges, whether in brand identity, user engagement, or community connection, Redwood Valley Technical Solutions can help. We provide strategic planning, design, and technical expertise to deliver lasting results.