Project Showcase for New Vision Co-op
Brand refresh, website redesign & ecommerce launch
New Vision Co-op has spent years earning the trust of farmers and producers across Southwest Minnesota with a promise of service and value every day. Their brand and website hadn't kept pace with that reputation, and it showed the moment someone landed on the homepage. With a full rebrand, a new website, and a new ecommerce store, New Vision Co-op now has a digital presence that reflects the quality of the cooperative their members already know, and a marketing hub their team can run without a developer on call.
Project Goal
New Vision Co-op has spent years earning the trust of farmers and producers across Southwest Minnesota with a promise of service and value every day. Their brand and website hadn't kept pace with that reputation, and it showed the moment someone landed on the homepage. With a full rebrand, a new website, and a new ecommerce store, New Vision Co-op now has a digital presence that reflects the quality of the cooperative their members already know, and a marketing hub their team can run without a developer on call.
Client & Industry
Client: New Vision Co-op
Industry: Agricultural Cooperative
Location: Southwest Minnesota
Services: Grain, agronomy, feed, and energy services for farmers and producers focused on field crop and animal production
Challenge or Opportunity
New Vision Co-op had no shortage of loyal customers or strong customer service. The trouble was everywhere else. Their branding and website hadn't been updated in years, and the visual gap between who they were as a cooperative and how they presented themselves online had grown wide enough that first impressions no longer matched reality.
For their audience, that meant a site that was hard to navigate on a phone, offered no easy way to sign up for text or email alerts, and gave them nowhere to shop online. For the internal team, it meant a website they couldn't update on their own and a marketing plan they had no efficient way to execute.
New Vision Co-op wasn't looking for a facelift. They were looking for a brand and a website that could carry them into the next generation of farming, without losing the recognition they'd already built.
Deliverables & Timeline
Key deliverables included:
Brand refresh
- A new logo that kept the recognizable sunrise mark from their original branding
- A primary logo, secondary logo, and submark for use across every channel
- A refreshed color palette built to work across print, web, and signage
- Consistent brand guidelines the team could apply to future materials
The Website Redesign
- A custom design and layout for every page, built around clear calls to action
- Mobile-friendly navigation so customers can find what they need from any device
- A location directory with an interactive map for every office
- Live markets, weather, and grain price data built into the design
Ongoing engagement tools
- A blog to share updates and act as a go-to source for members
- Podcast integration to repurpose existing audio content
- Social media integration to keep the site current with real-time updates
- Custom web forms to collect emails and phone numbers for alerts and marketing automation
Ecommerce website
- A dedicated online store so customers can shop and purchase without a phone call
- A shopping experience that matches the new brand from browsing to checkout
About New Vision Co-op
New Vision Co-op is an agricultural cooperative with locations across Southwest Minnesota. They serve farmers and producers who specialize in field crop and animal production, supporting the long-term environmental and economic growth of the operations they work with. Their tagline, service and value every day, has guided the cooperative for years and shaped everything about this project.
The Problem
Audience experience
Customers visiting the old site ran into a layout that wasn't built for mobile, no clear way to sign up for alerts, and no online store to shop from. Finding basic information took more effort than it should have.
Internal operations
The team had no efficient way to update the site or execute their marketing plan. Every change was a bottleneck, and the disconnect between the brand and the website made it harder to put their best foot forward with the next generation of farmers and producers.
Goals and Objectives
New Vision Co-op set out to build a digital presence that worked as hard as their team does.
- Give customers a better layout and navigation so they can find information quickly
- Build a mobile-friendly experience for the growing number of customers browsing on their phones
- Create a more dynamic, bold look that speaks to the next generation of farmers and producers
- Launch a blog to keep members informed with fresh, useful updates
- Make it simple for customers to sign up for text and email alerts
- Add an ecommerce store so customers can shop and buy online
Key Features of the Website Redesign Project
New brand identity
A refreshed logo and color palette that keep the recognizable sunrise mark while giving New Vision Co-op a modern look built for the future.
Blog and podcast hub
A built-in blog and podcast integration turn the website into a running source of updates, so members always have somewhere current to check in.
Interactive location directory
Customers can find every New Vision Co-op location on an interactive map, making it easy to get directions or reach the right office.
Alert sign-up and lead capture
Custom web forms make it simple for customers to sign up for text or email alerts and give the team a steady stream of new contacts for marketing automation.
Live markets, weather, and grain prices
Real-time data is built directly into the site, giving farmers and producers the information they check every day without leaving the page.
Ecommerce store
A fully integrated online store lets customers shop and check out directly from the site, adding a sales channel that didn't exist before.
The Ecommerce Store
New Vision Co-op's customers can now shop online instead of relying on a phone call or an in-person visit. The store gives farmers and producers a direct way to purchase what they need on their own schedule, and it gives New Vision Co-op a new, always-open sales channel built right into the same brand experience as the rest of the site.
Results & Impact
The launch of the new newvision.coop has positioned the cooperative as a digital leader in the local ag industry.
More visits from organic search
With SEO built into the new site from the start, New Vision Co-op began seeing more traffic finding them through search rather than relying on word of mouth alone
Increased leads
online
The new alert sign-up forms and overall site experience gave the team a steady, growing list of contacts to work with for marketing and communication.
A streamlined sales process
The ecommerce store and clearer site navigation gave customers a direct path to purchase, reducing the back and forth that used to slow sales down.
A brand and website that finally match
For the first time, New Vision Co-op's online presence reflects the same quality and modern outlook their team delivers in the field every day.
Start your brand & website redesign today!
If your brand and website no longer reflect the business you've built, you're not alone, and you don't have to figure out the fix by yourself. Let's talk about what a rebrand, redesign, or new ecommerce store could look like for you.