Project Showcase for Runchey Louwagie & Wellman, P.L.L.P.
Runchey, Louwagie & Wellman P.L.L.P., a trusted legal firm in Marshall, MN, partnered with Redwood Valley Tech Solutions to modernize their website and enhance user experience. The revamped site features clear service information and a streamlined consultation scheduling process. With a focus on community engagement, Redwood Valley Technical Solutions delivered a refreshed website design, a compelling video featuring their office and team, and professional team photography.
Project Goal
The project aimed to improve website traffic, engagement, and consultation requests through better design and clearer content. It also focused on enhancing the firm's branding by showcasing legal expertise, empathy, and professionalism to build trust and expand client outreach.
Client & Industry
Runchey, Louwagie & Wellman, P.L.L.P. operates in the legal services space, providing comprehensive assistance in family law, criminal defense, estate planning, probate and trust administration, and real estate law. Their focus on delivering quality and value to their clients has cemented their reputation as a trusted legal partner in southwest Minnesota.
Challenge or Opportunity
Transitioning Runchey, Louwagie & Wellman, P.L.L.P. into the digital age while maintaining their trusted reputation. Alternatively, there was an opportunity to enhance their online presence and streamline client engagement. However, achieving this required innovation and a deep understanding of their unique legal services. This project brought the chance to address these challenges while leveraging the opportunity to strengthen their digital footprint and client accessibility.
Deliverables & Timeline
Key deliverables included:
A fully redesigned, user-friendly website
On-page SEO optimization to boost local search rankings
An improved online consultation form to streamline client inquiries
Custom background video and professional photography to showcase the firm’s unique identity
Clear practice area descriptions tailored to their target audience
About Runchey Louwagie & Wellman, P.L.L.P.
Runchey, Louwagie & Wellman P.L.L.P. is a well-respected law firm offering family law, criminal defense, estate planning, probate administration, and estate planning services. Based in Marshall, Minnesota, the firm prides itself on its responsive and client-centric approach while offering customized legal solutions tailored to the unique needs of each client. The firm is a pillar in the southwest Minnesota legal community, serving individuals, families, and businesses navigating complex legal challenges.
Background Video
The Problem
The firm’s existing online presence did not effectively showcase its range of services or highlight its team’s professional expertise. Potential clients found the website lacking sufficient information and pages, forcing potential clients to call for details or leave the site to look elsewhere.
These pain points resulted in missed opportunities for capturing leads and diminished client confidence in accessing timely legal help. Enhancing usability and readability was crucial in delivering the firm’s mission of responsive and professional service.
Goals and Objectives
The project’s objectives were twofold:
Measurable Goals
Increase website traffic and engagement through improved design and content clarity. Boost requests for consultations using a streamlined approach and convenient online forms.
Non-Technical Goals
Elevate the firm’s branding by clearly communicating its legal expertise and empathetic approach. Reinforce trustworthiness and professionalism in their digital presence.
The overarching aim was to ensure the website supported their core business goal of fostering community trust while growing client outreach.
Key Features of the Website Redesign Project
The site was fully revamped to prioritize clarity, search engine optimization, brand, and messaging as well as ease of navigation across practice areas, .
A professional video was created and added to the site to help put a face to the name, showcase the office and team members, and build a personal connection with visitors.
Custom photos were captured to showcase the team’s friendly and professional vibe, building trust and connection with the community.
A consultation web form to capture scheduling requests was implemented, simplifying the process for prospective clients while respecting confidentiality protocols.
A cohesive, SEO-focused brand message was created with a professional, empathetic tone to ensure clarity and consistency while writing content across the website.
The website was optimized for mobile devices, ensuring a consistent user experience across platforms.
These features addressed Runchey Louwagie & Wellman, P.L.L.P.’s unique challenges by enhancing accessibility, professionalism, and user engagement to align with their goals.
The Solution
Redwood Valley Technical Solutions provided a comprehensive solution, combining technical expertise and creative vision. The redesigned website offered a visually appealing, intuitive layout ensuring visitors could locate services easily.
The addition of a dynamic background video and professional photography highlighted the firm’s empathetic and community-focused values, adding a personal touch to their online presence. The implemented consultation forms and mobile-friendly interface further strengthened usability, aligning with the firm’s goal of making legal support accessible and approachable.
Results & Impact
The project’s impact was measurable and significant.
Amplified Engagement
The revamped website encourages more client inquiries with its streamlined consultation request form.
Improved Usability
The redesigned layout makes it easier for users to find information and schedule consultations effortlessly.
Enhanced Branding
The updated design elevates the firm's digital presence, reflecting professionalism and a stronger commitment to clients.
Community Connection
The localized and personalized focus of the site will resonate with visitors, fostering a stronger connection with the community.
Are digital challenges standing in the way of your organization’s success?
Looking to elevate your business’s online presence and connect with your community effectively? Redwood Valley Technical Solutions develops impactful digital solutions designed to meet your goals. Contact us today to discover how we can boost engagement and growth for your organization.