New Vision Co-op Website Redesign
- The Problem
- The Goal
- The Solution
- Rebrand
- New Website Design
- Custom Website Features
- SEO
- Graphic Design Services
- Testimonial
Previous Branding and Website
the problem
New Vision Co-op is an agricultural cooperative with locations across southwest Minnesota. They work with farmers and producers that specialize in field crop and animal production, helping them with environmental and long-term economic growth.
Prior to working with us, New Vision Co-op had a sufficient amount of the clients and top-notch customer service, but their online presence was outdated and hard to maintain. There was a visual disconnect between who they were as a company and how they presented themselves, and it became our goal to change that.
the solution
The Rebrand
Being that New Vision Co-op has been a widespread and well-known cooperative across southern Minnesota for many years, we wanted to keep key elements of their previous logo to help keep brand recognition.
We found their iconic sunrise shape intriguing and began sketching out ideas to incorporate the shape into the new design. We also knew the sunrise would resonate well with their past and current clients while allowing the team to add new color options for design and navigation.
The Website Redesign
Our design team incorporated their new brand into a new website design. We created a marketing message that resonates with their target audience and drives visitors to take action. We created a custom design and layout for each landing page that is engaging and easy to navigate, and includes a call to action, guiding the visitor on what to do next.
Website Custom Features & Functions
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custom design, branding and website marketing message
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location directory of all office location with interactive map
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integrate markets, weather and grain prices into the custom design
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create a podcast from current audio recordings
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integrate social media posts into the website for social updates
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gather emails and phone numbers for marketing automation and text message alerts
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create custom web forms for data collection including sales and communications
SEO & Analytics
During the website build, New Vision Co-op wanted SEO to be a main focus and use analytics and tracking post-launch to monitor their online demographics and usage. This was something that had not been a priority with their old website, but they knew it was something they needed to add in order to have a bigger impact on their marketing strategies.
Working with our experienced team allowed New Vision to see instant positive results and online success.
from Organic Search
Leads Online
Sales Process
Graphic Design Services
Tradeshow Banner Design
RVT Solutions worked with New Vision Co-op to design several custom banners for tradeshows and other events. From ideation to execution, our design team was there every step of the way to ensure both clear and powerful messaging as well as on-brand and eye-catching graphics.
client feedback
Start your website redesign today!
No need to tackle your website revamp alone. We’ll lead your team through our step by step process leaving you feeling accomplished and relaxed.
Get Started
Complete the online questionnaire and schedule a call to express your goals and get your website revamp proposal and plan.
Follow The Process
Follow our simple, step by step website revamp process and work with our team to make it happen.
Grow Your Business Online
Enjoy your updated, top notch, website that will wow your customers and make your business shine!