Have you wondered where the visits to your Facebook Business page come from? Facebook Insights has a feature that allows you to track the External Referrers of your page. External Referrers are clicks to your Facebook business page from an external website such as your own website, google.com, or any website other than facebook.com. The Facebook definition of External Referrers is: The number of times people arrived on your page from a URL that is not part of Facebook.com.
To view your External Referrers you need to view your business page Insights. The link to your Insights (or analytics) is below your profile image on the left side of your business page.
1. Click on Insights
2. Now click on the sub-menu called Reach
3. Scroll to the bottom of the page
You can scroll back to the top of the page and change the date range to a specific date. This will update the External Referrers to reflect the number of visits from the selected date range.
If you are not getting visits from an external website such as your business website, you may want to change your strategy on how you display or advertise your Facebook page. Click Here to learn more about Facebook Insights.