If you are like many business owners, your Google Business Profile may not be on your mind day to day. After all, it’s not making any demands or giving any cause for concern, so it’s an easy thing to neglect. …
Are you a business owner that’s wondering if you need to use Google Analytics? You’ve probably heard the hype surrounding the tool, but after all, it can be confusing to start something new. You may not know how to get …
Your website copy is some of the most important content your audience will interact with online. It’s got a tough job on its shoulders too! It has to simultaneously engage, inform, and encourage action from your reader. Because it’s such …
Connect with Your Audience: 5 Ways to Make Your Copy Emotionally Resonant Read More »
The conversion rate is the percentage of website visitors that perform a specific action. As a small business owner, your goal may be to see more people shop. You may also want visitors to click on an ad or visit …
Your website is a reflection of your business, and in order to maintain a good reputation and increase its credibility, it’s important to make sure that you’re avoiding certain pitfalls. While some mistakes may not seem like a big deal, …
Avoiding Website Credibility Mistakes: 6 Common Issues to Look Out For Read More »
When you’re looking for information where do you look? Most likely turn to your trusted search engine. So do your potential customers when searching for a particular product or service. For more than 90% of users that search engine is …
The world of customer reviews can often be a daunting one for small business owners and marketing managers. With the right guidance, however, collecting reviews can become a powerful tool that helps you grow your business. In this blog post, …
How to Collect Customer Testimonials and Reviews via your Website Read More »
Making sure images are accessible on websites is an important part of creating an enjoyable and easy-to-navigate user experience. Images can be used to enhance the look and feel of a website, convey extra information about a product or service, …
As a business owner, you have undoubtedly poured a great deal of effort into crafting the perfect website for your brand. You’re excited to have an eye-popping website with all of the bells and whistles. Now, how do you make …
Are you intrigued by the thought of breathing new life into your current content? Repurposing your content is great for search engine optimization (SEO) and can save you time! Do you have any content from the past that performed well …
What is one of the best ways to engage your potential customers online, and prompt them to take action? Create an engaging landing page! Unlike a web page or homepage, your landing page has only one job: to communicate a …
All people need the ability to access information on the internet. However, some people have disabilities that make this difficult. The good news is, many businesses are beginning to discover the importance of ADA Compliance for websites and ensuring that …