The purpose of our websites is to help grow our audiences, gather new leads, and turn them into repeat business. Without a steady stream of new leads coming to your website and learning more about your business, you will remain stagnant and fail to reach the level of success you had hoped for.
But lead generation can be one of the most challenging parts of running an online business website. Convincing website visitors that they should share their information or connect with you is not always easy.
If you’re looking to gather more leads through your website, here are a few tips and tricks you can implement as soon as today.
What is a lead?
Before we get started on how to generate leads, lets take a look at what a lead actually is. A lead is someone that you believe could be a good customer for your business. Through systems implemented in your sales funnel, you move leads closer and closer to making a purchase.
Lead generation is used to initially spark interest in your products or services. Through lead generation tools and tactics, you push visitors to your website to engage in a way that prompts more information from your business.
How to Gather Leads Through Your Website
There are a variety of ways to capture leads through your website. What works best for you all depends on who your audience is, how they like to connect, and what they may be looking to purchase.
Some of the most popular forms of gathering lead information is through using call to actions, website forms, email marketing sign ups, pop-ups and opt-in forms. Each of these techniques show your website visitor that there is additional content and information waiting for them if they just express interest.
Opt-in forms can be one of the most powerful ways to grow your number of leads. By offering something for free in exchange of entering contact information or an email address, you can see your number of leads grow exponentially.
Let’s explore a few different ways you can start to gather leads now.
Gathering Leads Using Your WordPress Contact Form
Using a contact form on your WordPress website allows your visitors and potential leads to connect with you without ever leaving your website. Through a unique and customized contact form, potential leads can send you a message, request a quote, or ask for specific information about your products and services.
Contact forms are one of the best ways to generate leads because they are already expressing interest in learning more about your products or services. Unlike other lead generation tools that use opt-ins and other beneficial tactics, website leads who use your contact forms are clear about what they need and what they may want to purchase.
Save the contact information that you’ve gathered through your contact form and continuously nurture these leads. By answering questions, moving them through the sales funnel, and sending them additional information about your products and services, you could turn this lead into a repeat customer.
The best way to drive traffic to your contact forms is by using a call to action on pages and blog posts that encourage them to complete your forms for more information.
Gathering Leads Using Your Email Marketing System
Email marketing is one of the best ways to gather and nurture your website leads. When a lead signs up for your newsletter or agrees to be a recipient of your marketing campaign, you can continue to send them information, details, and insights about your products and services.
The leads that sign up for your email marketing system may not be as close to purchasing as those that reach out to you through your contact form. This doesn’t mean that they cannot be nurtured and educated until they are ready to connect and make a purchase.
Three-quarters of companies agree that email offers “excellent” to “good” ROI. ~Econsultancy, 2016 (Source: Hubspot Marketing Statistics Blog)
Just as with your contact form leads, be sure your leads from email marketing systems are being saved in a database. You’ll want this contact information in the future when you’re ready to implement a new campaign or push a particular product.
Pop Ups, Modal Windows, Info Bars and Slide Ins
Using pop ups, modal windows, info bars and other forms of “in your face” tools are another great way to gather leads. Yes, they sure can be annoying, especially when you’re deep into reading a really good blog post – but they work.
The purpose of a pop up or modal window is to provide a very strong, attractive and stand out call to action. Most often these widows are used to gather email addresses through some type of offer such as a sale, discount or free content. If your offer or content is good enough, you’ll likely convince a visitor to give you their contact info and email address. There are many options for using pop ups, modal windows and subscribe “boxes” with a WordPress website including free and paid services.
In fact, you’re probably seeing a little slide in window in the bottom right corner of the page now offering you a free download from me. Our friends at Laney Lu’s Boutique offer a sign up window for a discount when you join their fashion inspiration list. The possibilities are endless, but you’ll only get the leads you really want if you provide something of great value to your ideal audience.
Most of these tools also include analytics to help you track and measure what’s working and how to find the best way to grow your leads.
Nurturing Your Leads Through Marketing Automation
Once you have your list of leads, you don’t want to let them get away. In order to convert leads into customers, you need to continuously provide them with valuable information at just the right time.
If you’re looking to do this alone, it can be stressful and time consuming. Thankfully, marketing automation tools allow you to easily connect with your audience and leads to encourage them to become customers.
Use marketing automation to send newsletters, articles, promotions, and other pieces of information to your lead audience. When you automate your marketing, you can take it off your hands while still ensuring it is getting done.
Leads are one of the most important parts of running an online business. With these strategies and tactics, you can start gathering more leads, connecting more frequently, and seeing more new customers.
Ready to get started? Gather leads and start nurturing your prospects today! Need a little help? We’re here for ya!
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