Have you heard? Facebook is Making Changes that will Affect Business Pages

Facebook Changes in 2017

Yes, it’s true! Facebook announced a change to the news feed algorithm that will directly affect your Facebook business page. But we don’t feel there’s a need to panic!

We’ve been hearing for many months (if not years) that changes would be coming for businesses who use Facebook as a marketing tool. Facebook has been pushing the use of video and live streaming for some time now, telling us that type of content will be seen in the news feed over others. Facebook has also been making changes that demote pages that use click bait and other tactics to get engagement that does not follow Facebook guidelines. And as they have all along, Facebook is still promoting pages who get engagement from their followers through “meaningful interactions”.

Does this mean your Facebook strategy may need to change? Likely so!

Here’s the Scoop on Facebook’s Changes

On January 11th, chief executive officer and founder of Facebook Inc., Mark Zuckerberg announced Facebook would be changing the news feed algorithm to prioritize content from “friends, family and groups.”

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” 
Read the full Facebook post here.

It’s important to note that Facebook book has also said that any paid ads will not be affected by the algorithm change (so far).

What should you do now?

We’ve read many articles, talked with fellow social media marketers and watched many updates since the announcement was made.  Here’s a few great resources with valuable information we felt were worth sharing!

This morning on the #SocialSoundBite on 800 AM KXIC I chatted about Facebook’s algorithm changes and what you can do to overcome them — complete with a few bars of Oklahoma and some Rocky impersonations. The link to the article discussed is in the comments below.

Posted by Nick Westergaard on Wednesday, January 24, 2018

As always, we’re keeping on top of the news, changes and updates. We’re implementing changes to our social media strategies and plans, which we have been preparing for and adjusting some time.  We’ll make sure you know of the important things you can do to stay on top of your social media game too!

Although these changes are going into affect “soon”, we’ve already noticed the changes on our own personal news feeds. When I scroll through my personal feed, I’m seeing more content from friends and family than I have seen in a very long time. How about you? Are you noticing a change already?

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