Previous Website Design
Smile Designers provides comfortable, convenient dental care in Marshall, Minnesota. A quality dental office with the latest advances in technology, convenient hours, same-day crowns, and an in-house saving plan for those without dental insurance.
Before the website redesign, Smile Designers had a sufficient number of patients and experienced dental care, but their online presence was outdated and in need of an upgrade. The goal was to update their design, branding, mobile layout, content, and focus on helping the patient while ensuring SEO and accessibility best practices.
Smile Designers is all about their patients and having them "Smile With Confidence". Keeping a smile on their faces of course includes providing quality dental care, but there's more! That's where our team stepped in. Together with their team, we worked to create a new modern website that is easy to use with improved functionality, mobile layout, and navigation for better usability. A modern website for a technologically advanced dental office that's focused on helping patients.
A few of Smile Designer's goals included:
a new and modern design and functionality
improve mobile layout and navigation for better usability
make it easy for the clients to find their patient information and make appointments online
enhance SEO to increase local search results
update content and focus on helping the customer while ensuring seo and accessibility best practices
a fresh, calming look that draws in the target audience and makes them feel comfortable
greatly improve the website design editing process with the front end, drag and drop editor tool
ability to easily make appointments and pay bills online for customer convenience
As a well-known, busy dental office in southern Minnesota, Smile Designers realizes that when choosing a dental office, patients are looking for a place where they feel at ease and are familiar with what to expect before they arrive.
With this in mind, we wanted to create a website that was noticeably calm and inviting, and what better way to capture that company culture than through video? Our team took a trip to Marshall, MN and was able to capture footage of their staff, patients, latest dental technology, and patient amenities—giving patients a vision of their upcoming dental visit. The video was utilized on the homepage and as a marketing tool.
The Website Redesign
Our design team incorporated Smile Designer's current branding into a new website design. We used an inviting marketing message that draws in their target audience and drives patients to take action. With a custom design and clean layout on each landing page, their new website would attract customers from all generations.
Website Custom Features & Functions
custom design, branding and website marketing message
homepage video featuring employee and customer highlights
connecting the visitor to the interactive patient portal that allows online bill paying and appointment scheduling
integrated social media posts into the news page
call to action that gathers emails for marketing automation
SEO & Analytics
During the website build, Smile Designers wanted local SEO to be a main focus and use analytics and tracking post-launch to monitor their online demographics and usage. They understand that being found at the top of local searches in southern Minnesota for the dental service that they provide will have a big impact on the success of their business and achieving their goal of reaching new patients.
Working with our experienced team allowed Smiles Designers to see positive results and online success.
from Local Search
Number of New Patients
start your website redesign today!
No need to tackle your website revamp alone. We’ll lead your team through our step by step process leaving you feeling accomplished and relaxed.
Complete the online questionnaire and schedule a call to express your goals and get your website revamp proposal and plan.
Follow The Process
Follow our simple, step by step website revamp process and work with our team to make it happen.
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Enjoy your updated, top notch, website that will wow your customers and make your business shine!