Smile Designers Website Redesign & Video Creation

  1. The Problem
  2. The Goal
  3. The Solution
    1. Video Creation
    2. New Website Design
    3. Interactive Website Tools
    4. Local SEO
  4. Testimonial
Smile Designers Hero

Previous Website Design

Smile Designers Website

the  problem

Smile Designers provides comfortable, convenient dental care in Marshall, Minnesota. A quality dental office with the latest advances in technology, convenient hours, same-day crowns, and an in-house saving plan for those without dental insurance.

Before the website redesign, Smile Designers had a sufficient number of patients and experienced dental care, but their online presence was outdated and in need of an upgrade. The goal was to update their design, branding, mobile layout, content, and focus on helping the patient while ensuring SEO and accessibility best practices.

the  goal

Smile Designers is all about their patients and having them "Smile With Confidence". Keeping a smile on their faces of course includes providing quality dental care, but there's more! That's where our team stepped in. Together with their team, we worked to create a new modern website that is easy to use with improved functionality, mobile layout, and navigation for better usability. A modern website for a technologically advanced dental office that's focused on helping patients. 

A few of Smile Designer's goals included:

  • a new and modern design and functionality

  • improve mobile layout and navigation for better usability

  • make it easy for the clients to find their patient information and make appointments online

  • enhance SEO to increase local search results

  • update content and focus on helping the customer while ensuring seo and accessibility best practices

  • a fresh, calming look that draws in the target audience and makes them feel comfortable

  • greatly improve the website design editing process with the front end, drag and drop editor tool

  • ability to easily make appointments and pay bills online for customer convenience

the  solution

Video Creation

As a well-known, busy dental office in southern Minnesota, Smile Designers realizes that when choosing a dental office, patients are looking for a place where they feel at ease and are familiar with what to expect before they arrive.

With this in mind, we wanted to create a website that was noticeably calm and inviting, and what better way to capture that company culture than through video? Our team took a trip to Marshall, MN and was able to capture footage of their staff, patients, latest dental technology, and patient amenities—giving patients a vision of their upcoming dental visit. The video was utilized on the homepage and as a marketing tool.

Smile Designers Home Page

The Website Redesign

Our design team incorporated Smile Designer's current branding into a new website design. We used an inviting marketing message that draws in their target audience and drives patients to take action. With a custom design and clean layout on each landing page, their new website would attract customers from all generations.

Family Dental Are Page
Patient Forms Computer Mockup

Website Custom Features & Functions

  • custom design, branding and website marketing message

  • homepage video featuring employee and customer highlights

  • dental service and procedure landing pages, virtual office tour, and patient testimonials

  • connecting the visitor to the interactive patient portal that allows online bill paying and appointment scheduling

  • integrated social media posts into the news page

  • call to action that gathers emails for marketing automation

SEO & Analytics

During the website build, Smile Designers wanted local SEO to be a main focus and use analytics and tracking post-launch to monitor their online demographics and usage. They understand that being found at the top of local searches in southern Minnesota for the dental service that they provide will have a big impact on the success of their business and achieving their goal of reaching new patients.

Working with our experienced team allowed Smiles Designers to see positive results and online success.


from Local Search


Online Scheduling


Number of New Patients

client  feedback

Dr Michael Thomas

"Our new website is going really well! It has really brought us a lot of new patients. The Web design experience was impressive. Sarah and the RV Tech team are true website artists! They gave Smile Designers a CUSTOM website, not the canned, fill in the blanks type. I highly recommend them!"

Dr. Michael R. Thomas DDS
Smile Designers

start your website redesign today!

No need to tackle your website revamp alone. We’ll lead your team through our step by step process leaving you feeling accomplished and relaxed.

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Get Started

Complete the online questionnaire and schedule a call to express your goals and get your website revamp proposal and plan.

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Follow The Process

Follow our simple, step by step website revamp process and work with our team to make it happen.

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Grow Your Business Online

Enjoy your updated, top notch, website that will wow your customers and make your business shine!

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