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Email marketing is one of the most efficient tools for connecting with your audience members. Because the individuals on your marketing list signed up to receive your information, you’re able to send promotions, notes, and messages to people already interested in your products or services.

But sending out promotional emails can take planning, time and commitment. When new customers enter your subscription list at different periods, it can be a struggle to keep up with them on a regular basis. However, marketing automation tools can help you engage more efficiently.

As business owners, marketers and PR professionals, we need a way to efficiently and effectively stay connected with our clients.  With Marketing Automation, you’ll be organized and prepared when you receive a new follower!

What is Automation?

When you automate your email marketing campaigns, you’re setting up a system that sends out responses and promotions for you, based on your customers and potential customers interests. You’re able to set up a schedule to connect with your email list, either based on a specific time or when a specific action is performed.

But automation can be much more than just scheduling your emails. You can also establish complex systems that help you fine-tune the message you’re sending to your list of customers, based on the information they are seeking. The more targeted your email campaign is, the more likely you are to see positive results.

How to Automate Your Email Marketing

Marketing automation can be used in many different ways. Let’s take a look at some of the basic ways you can use automation tools to create better engagements with your audience members:

  1. Set Campaign Triggers: Set specific messages to send out depending on the actions and behaviors of your customers. Send out a welcome email when someone signs up for your newsletter, send detailed information about a service you offer based on a form response or follow up after a purchase.
  2. Monitor Contacts: These tools allow you to see who is opening your messages and how they’re engaging. You can automatically move contacts to different lists, remove from lists they may not be responding to, and continue to tailor your messaging to improve engagement.
  3. Put Campaigns on Autopilot: Using a marketing tool to automate your email campaigns can save you time and resources. Because you can set up your campaign to run on its own, you don’t need to worry about sending the messages yourself. This can free up time and ensure your campaigns run smoothly.

There are many different ways your company can use these tools to make your marketing more efficient. To properly engage with your email subscribers, you’ll want to consider how you can best apply these practices to fit your business needs. Get creative with the tools you use and always consider the experience your target audience is looking for. When you consider their interests and needs, you can make a stronger connection.

Have questions or would like to brainstorm ideas?  We’re here to help!

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