If you are like many business owners, your Google Business Profile may not be on your mind day to day. After all, it’s not making any demands or giving any cause for concern, so it’s an easy thing to neglect. …
Are you a business owner that’s wondering if you need to use Google Analytics? You’ve probably heard the hype surrounding the tool, but after all, it can be confusing to start something new. You may not know how to get …
Your website copy is some of the most important content your audience will interact with online. It’s got a tough job on its shoulders too! It has to simultaneously engage, inform, and encourage action from your reader. Because it’s such …
Connect with Your Audience: 5 Ways to Make Your Copy Emotionally Resonant Read More »
The conversion rate is the percentage of website visitors that perform a specific action. As a small business owner, your goal may be to see more people shop. You may also want visitors to click on an ad or visit …
Your website is a reflection of your business, and in order to maintain a good reputation and increase its credibility, it’s important to make sure that you’re avoiding certain pitfalls. While some mistakes may not seem like a big deal, …
Avoiding Website Credibility Mistakes: 6 Common Issues to Look Out For Read More »
When you’re looking for information where do you look? Most likely turn to your trusted search engine. So do your potential customers when searching for a particular product or service. For more than 90% of users that search engine is …
Making sure images are accessible on websites is an important part of creating an enjoyable and easy-to-navigate user experience. Images can be used to enhance the look and feel of a website, convey extra information about a product or service, …
Are you intrigued by the thought of breathing new life into your current content? Repurposing your content is great for search engine optimization (SEO) and can save you time! Do you have any content from the past that performed well …
Are you looking to increase traffic to your website and appear higher than your competition in search rankings? What business isn’t? Search Engine Optimization (SEO) is the key to more clicks, relevant visitors to your business website, and higher search rankings. Knowing the best way …
If you are interested in amping up your digital marketing efforts, you have likely come across the acronym SEO. But what exactly is SEO, and how can you build a robust strategy? Keep reading to find out. What is SEO? …
You’re in business to succeed, taking charge of your success through best practices. You want to be competitive and to take your share of the market. A key part of your marketing plan involves conducting research on your competitors and …
Competitive Research and Analysis: Know So You Can Grow Read More »
If you don’t have a Google My Business account, there’s no time like the present. This free service is an underrated gem that your business could be capitalizing on right now. As the digital age continues to grow, less and …