4 Reasons Why it’s Essential to Have a Mobile Responsive Website

Gone are the days that a separate mobile version of your website is needed. Whew! That was just one more thing to keep tabs on right? Now websites can be designed to be mobile responsive, creating an equally wonderful website experience over multiple devices.

What is Responsive Design?

YouTubeResponsive websites respond to the size of screen that the user is viewing it on. Instead of creating different websites for various devices, a mobile responsive website re-arranges the elements of the website according to the screen size. Which leads to more happy customers!

Top 4 Reasons to Have a Responsive Website

There are several reasons why having a mobile responsive website is important, and the list continues to grow as technology advances! Here are our top 4 reasons!

1. Mobile Usage is Increasing

  • Internet usage on mobile devices is consistently increasing.  In 2011 internet usage on a mobile device was 11%, it rose to 16% in 2012, 25% in 2013 and is anticipated to increase to over 50% in 2014!
  • More and more people are browsing the web on their smartphones and tablets; it would be foolish to ignore the needs of this entire population.
  • More than 20 percent of Google searches are now being performed on some sort of mobile device.
  • 25 percent of Internet users only access the internet via a mobile device in the United States.

Mobile Responsive Design2. Visitors are Always Right

  • A responsive website can provide a great user-experience across many devices and screen sizes.
  • Visitors can seamlessly transition from mobile to desktop or desktop to mobile without confusion, because they are viewing the same site on both.
  • 67 percent of users claim they are more likely to purchase from a mobile-friendly website.
  • Users get frustrated with zooming and shrinking text or images to fit their screen and are more likely to leave in search of a different site.

3. One Website is Easier To Manage

  • Managing only one site with one SEO campaign is much easier and less time consuming than having separate desktop and mobile sites.
  • Is it important to incorporate both mobile-specific keywords into your responsive website.
  • Investing in only one site that is mobile responsive will save your company money because it is more cost effective than having multiple sites.

4. Google Favors Mobile Responsive Sites

  • Google recommends using responsive web design and refers to it as an industry best practice.
  • Google favors responsive websites because content that lives on one website is much easier for visitors to interact and engage with, link to or share.
  • Google ranking takes a website’s user-experience into account. They realize that unhappy visitors will go elsewhere, bounce rates will increase and the website will not rank on mobile searches.

It’s time to vamp up your website, it’s time to start evolving along with your visitors, it’s time for a mobile responsive website! Please contact us with questions about creating a responsive website, we would be happy to help you!

Do you have a mobile responsive website? What were your reasons for making the switch?

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