If you are like many business owners, your Google Business Profile may not be on your mind day to day. After all, it’s not making any demands or giving any cause for concern, so it’s an easy thing to neglect. […]
How to Optimize Your Google Business Profile Read More »
Are you a business owner that’s wondering if you need to use Google Analytics? You’ve probably heard the hype surrounding the tool, but after all, it can be confusing to start something new. You may not know how to get
Why It Is Good To Use Analytics On Your Website Read More »
Your website copy is some of the most important content your audience will interact with online. It’s got a tough job on its shoulders too! It has to simultaneously engage, inform, and encourage action from your reader. Because it’s such
Connect with Your Audience: 5 Ways to Make Your Copy Emotionally Resonant Read More »
The conversion rate is the percentage of website visitors that perform a specific action. As a small business owner, your goal may be to see more people shop. You may also want visitors to click on an ad or visit
Have you checked your conversion rate lately? Read More »
Your website is a reflection of your business, and in order to maintain a good reputation and increase its credibility, it’s important to make sure that you’re avoiding certain pitfalls. While some mistakes may not seem like a big deal,
Avoiding Website Credibility Mistakes: 6 Common Issues to Look Out For Read More »
As a business owner, one of the most important things you can do is to create a website that showcases your business in the best possible light. However, building a website is just the first step. The real challenge lies
Why Your New Website Is Not Showing Up In A Google Search… Yet Read More »
When you’re looking for information on a product or service, where do you look? Most likely turn to your trusted search engine. So do your potential customers when searching for a particular product or service. For more than 90% of
On-Page SEO Tips To Boost Your Business Read More »
The world of customer reviews can often be a daunting one for small business owners and marketing managers. With the right guidance, however, collecting reviews can become a powerful tool that helps you grow your business. In this blog post,
How to Collect Customer Testimonials and Reviews via your Website Read More »
Making sure images are accessible on websites is an important part of creating an enjoyable and easy-to-navigate user experience. Images can be used to enhance the look and feel of a website, convey extra information about a product or service,
Optimizing Images for Accessibility Read More »
As a business owner, you have undoubtedly poured a great deal of effort into crafting the perfect website for your brand. You’re excited to have an eye-popping website with all of the bells and whistles. Now, how do you make
Get More Clicks to your Business Website Read More »
Are you intrigued by the thought of breathing new life into your current content? Repurposing your content is great for search engine optimization (SEO) and can save you time! Do you have any content from the past that performed well
5 Easy Ways to Repurpose Your Content Read More »
What is one of the best ways to engage your potential customers online, and prompt them to take action? Create an engaging landing page! Unlike a web page or homepage, your landing page has only one job: to communicate a
How to Create an Engaging Landing Page Read More »