Technologies are constantly changing, and innovators are always trying to make life easier for users. In a computer-reliant culture, an easy-to-navigate webpage is an essential for all businesses. Without this, your product or service will likely fall behind other competition. WordPress is a platform that many utilize to create their webpages. It is the software…
How To Create Cornerstone Content
The content you upload to your website is important for educating, entertaining, and persuading your target audience to purchase your products or services. While you want all the content you create to connect with your target audience, some pieces are just more important than others. Those articles are known as cornerstone content. What is Cornerstone…
What is a WordPress Plugin?
Before we start a website project, we look at the goals of the business, the target audience and who we are trying to reach. We explore ways to create tools, resources and options within a website to make the visitor experience enjoyable and fun. We create a website to provide helpful and useful resources, solve…
HTTPS: What is a SSL Certificate and Why Do You Need One?
If you own a website for your small business, you’ve probably heard the terms “HTTPS” and “SSL” before. While these acronyms may seem like they’re only important for web developers or techies, they’re actual crucial components of any website — regardless of focus or industry. Both HTTPS and SSL are in place to ensure your…