What is Website Accessibility: The Importance for Small Businesses and Organizations

Accessible Keyboard with Braille

Web accessibility is a vital aspect of creating an online presence for businesses and organizations. It ensures that websites, tools, and technologies are designed and developed in such a way that people with disabilities can use them effectively. By making the web accessible, we open up opportunities for individuals with hearing, vision, motor, and cognitive conditions to access information, products, and services just like everyone else.

As a small business or organization, prioritizing website accessibility demonstrates social inclusivity and commitment to serving a diverse audience. By making simple changes to our website, we have the potential to benefit more than one fourth of our visitors, leading to positive brand perception and a better experience for all customers. In fact, website accessibility is becoming increasingly important, making it crucial for websites to cater to users with disabilities of all kinds.

Creating a User-Friendly Experience

By focusing on web accessibility, we not only adhere to legal requirements but also create a more user-friendly, SEO friendly, and inclusive online environment. Our commitment to accessibility ultimately leads to better customer engagement and helps our business or organization thrive in the digital age.

Fourth Avenue Website Screen Mockup
Website Performance Icon

What is Website Accessibility?

Historical Background

Website accessibility is the inclusive practice of ensuring that no barriers prevent any user, particularly those with disabilities, from interacting with or accessing websites. As the World Wide Web grew in the 90s, it became increasingly important to ensure that individuals facing various challenges, such as physical disabilities, situational disabilities, or socio-economic restrictions on bandwidth and speed, were not left behind. In response to this, standards and guidelines were created to help developers and designers make web content more accessible to all users.

Technical Aspects

To create an accessible website, several technical aspects must be considered. One of the foundations of web accessibility is using semantic HTML, which not only improves accessibility but also enhances the site's SEO. This involves properly structuring the site's content using headings, lists, and other elements that convey meaning and hierarchy.

Another vital aspect of web accessibility is ensuring that the site is compatible with various assistive technologies, such as screen readers. This involves using proper alternative text for images, providing captions for videos, and creating keyboard-navigable interfaces.

Lastly, it's essential to test the site's accessibility using various tools and techniques. This helps to identify any issues that might not have been apparent during the development process, ensuring a more effective end result in terms of accessibility.

Web accessibility is a crucial aspect of web design and development. It ensures that people with disabilities can effectively engage with and contribute to the web, and it demonstrates a commitment to inclusivity and equality. For small businesses and organizations, embracing web accessibility can enhance their public image, improve SEO, and ultimately lead to a better user experience for everyone.

Why Website Accessibility Matters

Legal Implications

Website accessibility is not only a matter of good business practice but also a legal requirement in many jurisdictions. By ensuring that our website is accessible to people with disabilities, we can avoid potential lawsuits and fines. For example, in the United States, the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act require websites to be accessible to people with disabilities. By complying with these regulations, we protect our business and demonstrate our commitment to equal access for all users.

Young Woman Staring at Laptop Screen

The Web Content Accessibility Guidelines (WCAG) play a central role in ensuring website accessibility. Developed by the World Wide Web Consortium (W3C), these guidelines provide a comprehensive set of recommendations for making web content more accessible to people with disabilities. The guidelines are organized into three levels of compliance: A, AA, and AAA, with AAA being the most rigorous. They cover various aspects of web design and development, including color contrast, keyboard accessibility, and text alternatives for non-text content. Adhering to WCAG is considered best practice internationally and can significantly enhance a website's accessibility and usability for all users.

Customer Experience Enhancement

A well-designed, accessible website benefits everyone, not just those with disabilities. By making our website easy to use and understand, we create a better experience for all of our customers. This can lead to increased customer satisfaction, improved customer retention and loyalty, and a higher likelihood of attracting new customers through positive word-of-mouth. Accessible websites also tend to be more clean and user-friendly, making it easier for visitors to find the information they need and take desired actions, such as making a purchase or signing up for a newsletter.

Brand Reputation Positive Impact

Embracing website accessibility is not only a moral obligation but can also have a positive impact on our brand reputation. By ensuring that our website is accessible to all users, we demonstrate our commitment to social responsibility and inclusivity. This can help to differentiate us from our competitors, build trust with our customers, and strengthen our brand image. In turn, this can lead to increased customer loyalty and the potential for good public relations opportunities. It's about time online businesses start creating a more inclusive environment.

Business Owners Discussing Strategy in Studio Office

Website Accessibility for Small Businesses

Benefits of Accessible Websites for Small Businesses

Website accessibility refers to the practice of designing and developing websites, tools, and technologies so that people with disabilities can use them, including perceiving, understanding, navigating, and interacting with the web source. There are several benefits of accessible websites for small businesses. By ensuring your website is accessible, you're practicing social inclusivity, which can improve your brand perception. Additionally, accessibility can help you reach a wider audience, as one in four Americans live with a disability source.

Another benefit of having an accessible website is compliance with legal requirements in some jurisdictions, thus avoiding potential lawsuits. Furthermore, accessible websites can provide an overall better user experience for all customers, including those without disabilities. This can lead to increased customer satisfaction and loyalty.

Get your website on track and accessible for all visitors.

Steps to Implement Accessibility in your Small Businesses

To ensure your website is accessible for all users, there are a few key steps to implement accessibility in your small business.

Young Woman Working On Laptop and Phone
  1. Awareness: Educate yourself and your team about the importance of web accessibility and the relevant accessibility standards, such as the Web Content Accessibility Guidelines (WCAG).
  2. Evaluation: Assess your current website's accessibility using automated tools, manual testing, or by hiring accessibility consultants. This will help you identify areas that need improvement.
  3. Implementation: Start by addressing the most critical accessibility issues, such as providing alternative text for images, ensuring proper contrast ratio for text, and making your website keyboard accessible.
  4. Continuous Improvement: Regularly review your website's accessibility performance and make improvements as needed. This will be an ongoing commitment to ensure your website is accessible to all users.

By following these steps and prioritizing website accessibility, you can create a better experience for your customers, protect your small business from potential accessibility-related lawsuits, and improve your brand's reputation.

Website Accessibility Best Practices

Website accessibility is crucial for small businesses and organizations, as it ensures that people with disabilities can use your website without facing any barriers. When a website is accessible, it benefits individuals, businesses, and society as a whole. In this section, we will discuss some best practices for creating an accessible website.

Color Contrast

One essential aspect of web accessibility is ensuring the use of proper color contrast. The color of text should be easily distinguishable from the background. This not only helps users with visual impairments but also enhances readability for everyone. To achieve appropriate color contrast, you can use online color contrast tools that measure the contrast ratio between your text and background colors.

Navigation

Clear and consistent navigation is vital for an accessible website. We recommend using descriptive headings and subheadings to provide a clear structure and hierarchy. Your menu should be easily accessible to both keyboard and screen reader users. Additionally, consider providing skip navigation links to help users bypass repetitive content, such as headers and footers, to reach the main content area efficiently.

Images

While images can enrich your website's content, it is essential to ensure their accessibility. To accomplish this, provide alternative text (alt text) for images that convey meaningful information. Alt text is a brief description that screen readers can interpret for users who are visually impaired. For strictly decorative images, you can use empty alt attributes (alt="") to signal that the image is not necessary for understanding the content.

Forms

An integral part of ensuring website accessibility involves creating accessible forms. Forms are often used for various purposes like collecting user information, taking survey responses, or completing transactions. Making these forms accessible is crucial to allow all users, including those with disabilities, to successfully complete these actions.

Links

Links play a crucial role in website navigation, and ensuring their accessibility is vital. We recommend using descriptive link text that can be understood without surrounding context, and avoiding generic text such as "click here" or "read more." Additionally, it is helpful to visually distinguish links from regular text by using a contrasting color or underlining them. Make sure that all links can be accessed using keyboard navigation.

Words

Utilizing clear and simple language is an essential aspect of web accessibility, as it ensures that your content is comprehensible to a wide range of readers, including those with cognitive disabilities and non-native speakers. Following the guidelines provided by the W3C, it's advisable to limit the use of complex words and sentences, avoid jargon and idioms unless they are explained, and provide definitions for specialized or technical terms. It's also important to structure your content in a logical and coherent way, using headings and lists to break up text and facilitate navigation. Overall, using clear words and simple language can significantly enhance the user experience and accessibility of your website.

Logical Website Structure

A logical and intuitive website structure is paramount in creating an accessible website. It involves organizing and labeling website content in a way that is predictable and easy to follow for all users, including those using assistive technologies. Your website should have a clear hierarchy, with main pages and subpages appropriately nested. Navigation menus should be consistently placed and styled across all pages. A well-structured website enables users to easily understand where they are, where they can go next, and how they can get back to where they started. This goes a long way in enhancing user experience and ensuring accessibility for individuals with cognitive disabilities or those using screen readers.

While the aforementioned best practices undeniably lay a solid foundation for website accessibility, they merely scratch the surface of the vast scope of this domain. Prioritizing these elements is crucial, yet one must be cognizant of the many other areas of accessibility that warrant closer examination. This could encompass a range of aspects, from video and audio content, tables and forms, to PDF accessibility and more. Each area requires a thorough understanding and careful implementation to ensure comprehensive accessibility. Hence, it is advisable to continuously seek, learn, and incorporate more advanced accessibility practices as part of your commitment to inclusivity.

Tips and Tools Blog - Apple Magic Mouse

Tools For Evaluating The Accessibility Of Your Website

To measure and improve the accessibility of your website, there are several online tools available that can offer valuable insights and recommendations.

The WAVE [Web Accessibility Evaluation] Tool is a popular option that provides visual feedback about the accessibility of your site by injecting icons and indicators into your page. Our team uses this tool daily

Within our WordPress website, we use the Equalize Digital accessibility checker plugin to run accessibility checks on our pages. This plugin can detect any errors or violations of the W3C's Web Content Accessibility Guidelines (WCAG) and presents a detailed report with explanations and solutions for each issue.

Additionally, Google’s Lighthouse assesses accessibility among other metrics by providing automated audits for your webpage. Finally, AXE is a comprehensive accessibility testing tool you can incorporate into your development process.

Although the tools provide a good starting point, remember that automated checks are not a substitute for user testing, particularly with individuals who use assistive technologies.

FAQs About Website Accessibility

Get started in your website accessibility journey

We believe that starting your website accessibility journey is essential for small businesses and organizations as it ensures that all users, regardless of abilities, can access and interact with your content. Here are a few steps to get you started:

1. Understand and Educate

Familiarize yourself with the principles of web accessibility and the Web Content Accessibility Guidelines (WCAG). It's important to have a basic understanding of the different disabilities that affect access to your website, such as auditory, visual, and cognitive impairments.

2. Create Content with Accessibility in Mind

When crafting your website content, think about how it can be perceived, understood, navigated, and interacted with by the widest range of users possible. Utilize website best practices and ensure that your text is easily readable and understandable.

3. Use Proper Markup

Tags, attributes, and proper hierarchy will provide a better experience for users who depend on assistive technologies, such as screen readers. Make sure to use appropriate header tags (e.g., <h1>, <h2>), lists (<ol>, <ul>), and other HTML elements that provide structure and context.

4. Ensure Keyboard Navigation

Your website should be easily navigable via the keyboard. This greatly benefits users who rely on keyboard navigation due to mobility limitations or the inability to use a mouse. Make sure your website elements, such as links and form inputs, are reachable and operable with keyboard commands alone.

5. Test and Validate

Validate your website's accessibility using automated tools, manual testing, and user feedback. Try out popular screen readers, and keyboard navigation, and explore your website as a user with various disabilities would. Continuously improve your website based on the findings, refining your content and code to enhance accessibility.

Remember that accessibility is an ongoing process, and your website should evolve to meet the diverse needs of your audience. By following these guidelines, you'll provide a more inclusive experience for all users and ensure that your small business or organization can reach its full potential.

Need help implementing the tools and processes to stay on top of accessibility on your website? Want to access your websites current state? We are here to help! Connect with our team today. 

Create a Digital Marketing Strategy and Plan For Your Brand

Implement a proven marketing system today.

Shopping Cart
Scroll to Top