As an informed business owner, we want to make sure that you are already aware of the benefits of using Google My Business. Google has now renamed this service to Google Business Profile and made it easier for businesses to use. Now’s the time to get familiar with the platform as the Google My Business app will be retired completely in 2022.
What the Name Change Means for Businesses
This is not the first name change for Google My Business. In fact, it had three or four different names. Even with all the name changes, Google has been consistent in its functionality. That hasn’t changed. So, what does the name change mean for businesses?
- Google wants to encourage businesses to manage their single listings directly on Google Search or Google Maps. This option has been available for a while, but now businesses can complete verification or resolve other issues with their profile directly from the search.
- Small businesses can do a search for their company’s name by the web interface or through their smartphone. The option to verify your Business Profile or resolve other issues your profile might have will appear.
- Small businesses can also edit information people see when they search for their business, like their address, business hours, make posts, respond to reviews, and more.
Businesses with multiple locations will continue to use an interface similar to Google My Business now called Google Business Profile Manager.
The Benefits of Using Google Business Profile for Local SEO
Having your business listed on Google is an advantage for any business. One of the main reasons for the listing is so that people can find you. But businesses should also claim and optimize their Google Business Profile to rank higher in the Google searches.
Many businesses don’t realize that anyone can make changes to their Business Profile. They can change your address, your business hours, upload photos of your business, add reviews, and more. So, claiming your Google Business Profile, frequently checking to ensure your information is accurate, and updating your Business Profile with new information as often as possible is the key to optimization.
An up-to-date Google Business Profile:
- Is almost three times more likely to be considered more reputable
- Gets seven times more clicks
- Is 70% more likely to attract location visits
- Is 50% more likely to lead to a purchase
Managing Your Business Profile
The easiest way for a local business with one location to manage their Google Business Profile is right from their internet browser or Google Maps on their phone. If your business has multiple locations or you are an agency that manages multiple client locations, log into the Business Profile Manager dashboard. For either type of business, type in your business name, and the edit panel will appear. From there, it’s just a matter of ensuring all of your business information is accurate.
Adhering to Google’s guidelines when managing your Google Business Profile is important. Not playing by Google’s rules could cause your business profile to be suspended and taken off the site.
Taking this into consideration, anyone online can contribute to your Google Business Profile, and Google does its best to encourage user-generated content, like Google reviews, Q&As, updates, photos, videos, and more.
Get Help With Google Business Profile
Not sure exactly where to start with Google Business Profile, or do you have questions about what information is needed? You are not alone; we can help! Send us a message here.
