If you are interested in amping up your digital marketing efforts, you have likely come across the acronym SEO. But what exactly is SEO, and how can you build a robust strategy? Keep reading to find out.
What is SEO?
Search Engine Optimization, or SEO. In a nutshell, SEO is a method used to improve a website and the ensuing user experience in order to increase visibility and rank higher on search engines like Google and Bing. The more visible your business is in search engines, the more likely you will attract new customers and boost your profit.
How Does SEO Work?
Google and other search engines use bots to crawl pages on the internet.
The bots go from site to site and collect information about web pages that they put in an index. Next, algorithms analyze the index pages and take into account hundreds of ranking factors to determine what order the pages should appear on the search engines.
Unlike paid search ads, there is no way to pay search engines to rank your website higher.
Benefits of SEO
Now, let’s go over some of the ways SEO can benefit your business.
SEO Targets Valuable Traffic
One of the most significant benefits of SEO is the fact that it is an inbound marketing strategy. Unlike traditional outbound marketing channels that involve reaching out to the consumer whether they want to hear from you or not, SEO directs quality, interested leads right to your front door (or website). This means no time wasted annoying customers with cold calls, spam emails, and interruptive ads.
SEO Receives More Clicks than PPC
Although pay-per-click (PPC) ads are displayed above organic rankings, consumers realize those are paid for and prefer to click on the organic results. In fact, more than 70% of web searches result in a click on an organic result on the first page of the search results.
SEO Leads to Higher Conversion Rates
When your website ranks high on search engines, you can guarantee high conversion rates because your target market suddenly becomes more aware of your brand and will continue to do so as long as you maintain your top position.
SEO Builds Brand Credibility
When you rank first, second, or even third on search engines, your customers will see that you mean business. It shows that you are popular, credible, and trustworthy. On the other hand, when you rank at the bottom of search engines or you can’t even be found— customers are not going to look at you as a credible organization.
Get Started Building a Robust SEO Strategy Today
If you are ready to start reaping the benefits of a solid SEO strategy, contact Redwood Valley Technical Solutions today. You can’t build a strong SEO strategy without first understanding the ins and outs of SEO and what works. Our Certified Digital Marketing Manager program will train your staff to become SEO pros. The Certified Digital Marketing Manager program will prepare your marketing team to handle the planning and strategy in-house, while you get back to the other important parts of your business.
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