It’s no secret that the world is drowning in brands. Even if only a fraction of mid-to-large-sized businesses compete with yours, that’s an overwhelming number to deal with in an age where information is plentiful and digital exchanges are commonplace. To make matters more complicated, all those brands are competing with one other for visibility by using marketing and advertising strategies to clamor for their target audience’s attention.
With today’s fast-paced marketing environment, it can get a little crowded. Ensuring your brand stands out is key, especially if you want your target audience noticing your brand among a sea of competition. Basically, you need to stand out from the crowd. Not sure where to start? We'd be happy to help!
Make Your Brand Stand Out From the Crowd
By making sure your brand has, and demonstrates, these five important qualities, you’ll be on the road to higher Google rankings, more consumer clicks onto your website, and definitely a higher revenue outcome.
1. Exhibit Originality
First, your brand needs to be original. If you attempt to copy a competitor’s brand, people can detect the similarities and won’t have a compelling reason to choose you instead of their brand. If your messaging relies on clichés, memes, and sales talk, it’s not going to attach your customers. Instead, find an original angle that nobody has taken before, and develop an image and voice that are genuinely your own. This is a vital step if you don’t want to blend in with the competition.
2. Have Sincerity
Next, your brand needs to demonstrate a degree of sincerity. If you respond to all your customers on social media with the same copied and pasted corporate response, people are going to see you as a soulless machine that cares only about turning a profit. Instead, show your human side. Invest in the “personality” of your brand, and speak to customers the way you would speak to a friend. Build better relationships with your customers.
3. Tell Your Story
One of the key things to remember when it comes to making your brand stand out from the crowd is to ensure you tell your story. Because the world is full of brands, yours needs to stand out, people need to know how your brand got to where it is today, what is at the core root of your business, and what it is you stand for. Make certain your brand communicates all of this, so take your time and allow the process of patience to give your brand, your business, and YOU the essence of its ethos.
4. Show the Boldness of Your Personality
When it comes to branding, taking a risk often leads to rewards. The boldest brands aren’t afraid to experiment with new techniques or address issues within their chosen industry. This encourages more loyalty and respect from people, and they never run the risk of being seen as boring or “just another brand.” It might seem like an obvious one, but always let your personality shine through. Remember, your audience enjoys seeing and hearing the people behind the business and the brand, as it enhances the connection with your clients.
5. Be Consistent
It’s easy to blend in as white noise if your messaging isn’t consistent. If your brand standards aren’t clearly defined, or you have multiple people executing those standards to varying degrees of effectiveness, you might end up alienating your audience. The goal is to get your followers and readers to stick around as long as possible, and in order to accomplish that, you need to give them a sense of familiarity and predictability. Your brand needs to be meaningful, consistent, and memorable if it’s going to stand out from the crowd. So think outside the box and never underestimate how influential human emotion can be to making your brand a success.
Building Brand Awareness
Remember that if people aren’t seeing your brand, they won’t be able to respond to it in any way. The only way to build your reputation from scratch is to make your brand as visible as possible. Leverage different opportunities to diversify your strategy by posting content on external publications to build your reputation, or launching a social media strategy, or even investing heavily in advertising and promotional materials. The bottom line is that if you’re just starting to build a brand, or if you have a brand that you'd like to improve upon, consider implementing a rebranding campaign or at least adjusting the execution of your brand standards to reflect these values. A brand is not a logo or a tagline. It is your emotional response to a product or service, it is subjective, and it should focus on creating an experience.
Be Successful Standing Out!
A brand that stands out from the crowd has a strong foundation in all marketing campaigns and values the uniqueness of its voice and delivery. Start building a better brand and engaging with your customers. Never fear, we are here to guide you to success. Just reach out to our team to get started.
