The world of customer reviews can often be a daunting one for small business owners and marketing managers. With the right guidance, however, collecting reviews can become a powerful tool that helps you grow your business. In this blog post, we’re going to help you understand why it's so important to collect reviews, as well as the best practices for doing so and the things to avoid when creating a page dedicated to collecting customer feedback.
Why Reviews Matter
Let’s start by exploring why collecting reviews matters. Put simply, customer reviews are essential for driving sales and building trust with potential customers. A survey has found that over 80% of people will look at online reviews before making a purchase decision and nearly 70% of respondents said content from strangers is more influential than content from friends or family. This shows just how powerful consumer opinions can be for boosting conversions.
Now let’s move onto our tips for collecting customer feedback:
Create an Easy-to-Share Page - First of all, you should create a website page devoted solely to collecting reviews. Make sure the link is easy to share with customers, such as example.com/feedback so they have no trouble finding it after they make their purchase.
Plan What Content You'll Include - When designing this page, keep it simple by only featuring products that allow users to leave their review quickly and easily; make sure forms are short and don't ask too many intrusive questions while still capturing relevant information. Consider also including external review platforms and websites includes reviews such as your Google Business Profile, Facebook, Yelp, and others, since potential customers may look there when researching your business.
Avoid Review Gating - Do not use review gating which encourages only happy customers to leave a review by filtering those who rate you highly into leaving feedback on different websites or platforms.. Review gating is illegal on many sites, plus doesn't give an accurate portrayal of what people really think about your products or services so should definitely be avoided!
Use a tool like Reviewability – If you want to focus on your business instead of spending time collecting customer reviews yourself, consider using the services of tool like Reviewability. You can automate the process of gathering reviews and feedback online and whether you use the Reviewability tool or hire a professional team like RVTS, you can take the hassle out of collecting customer reviews.
Collect Video Testimonials - You could also consider using online video creation tools that facilitate video testimonials, which are proven to build more trust among customers considering buying from you in the future!
Don't forget to Ask - It may seem intimidating to ask for reviews and testimonials from your customers, but it’s a great way to get honest insights and feedback about your products or services. Making it easy for your customers by using your website and automated tools is a great way to get started. This can help streamline the process, save time, and make it easier for customers to provide valuable feedback.
Start Collecting Reviews and Feedback
We hope you've found this blog post useful! Collecting customer testimonials via your website can do wonders for building credibility and increasing sales - but only if done correctly! Following these tips will ensure that you get the most out of any customer reviews collected via your website while remaining compliant with regulations set out by different review platforms. Need help? Take a look at our Reviewabilty software and services for an easy way to collect, manage, and respond to customer feedback quickly and efficiently.
Its Easy To Start Collecting Feedback and Reviews
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